Dear Colleagues:

It is with great pleasure and excitement that Pfizer Vaccines team would like to introduce our breakthrough initiative for the year

Tum JiyoHazaronSaal is Pfizer Pakistan’s endeavor to create awareness about adult pneumococcal disease. For us, Tum Jiyo Hazaaron Saal is An Expression of Love, Care, and Affection for our elders that entails our hope and aspiration to protect them against all risks. As our elders grow older than 65 years of age, they may possibly be at an increased risk of pneumococcal pneumonia.

The Campaign will run on major social media platforms such as Facebook, Instagram, Youtube and Google display networks by employing customer profiling tools to identifyrelevant target audience only. For deeper engagement, viewers will be routed to thecampaign website.

Over the next few months, many of us will get picked up through customer profiling tools and would see campaign visuals on different platforms. This campaign would help us remove some of the hesitancy against vaccination from older adults and establish the fact that

Vaccines are not just for Kids... Adults need them too!!!

We would take this opportunity to thank and acknowledge the efforts of project team that included Jawed SB & Uzair Quraishi from Pfizer Digital Team and Waqas from Procurement. Also special shout out to all the cross functions including Legal Medical & COE, Commercial Quality, Safety, Finance, and Regulatory for their continues support throughout.

Stay Safe and Healthy,
Regards,
Vaccine Team